AI Deal Progression · London

Sales Progression

The sale is agreed. Now the hard part begins.

Sales progression is everything between offer accepted and completion. It is where a quarter of agreed sales die, and where your best people lose half their week.

123 days

Average time from sale agreed to exchange

6 to 12 months

A typical Prime Central London chain

55%

Of a negotiator day spent chasing the chain

23.7%

Agreed UK sales that collapse in this window

What It Actually Is

The work nobody sees until it fails.

A sale agreed is not a sale done. Between the handshake and completion sit solicitors, brokers, surveyors, lenders and local authorities, each on their own clock. Sales progression is the work of keeping all of them moving. When it goes well, no one notices. When it goes wrong, a deal everyone had already won quietly disappears.

It is the least glamorous part of the business and the most expensive when it fails. In Prime Central London a single collapse is a six figure commission gone, after months of work.

Why It Eats Your Best People

Memory and spreadsheets do not scale.

A negotiator now spends more than half the working day chasing. The most expensive person in the agency, used as a phone operator. The reason is simple. Holding every party on every live deal in your head, for months, is impossible. Something always slips through, and it is usually the deal that looked safe.

The instinct is to add another dashboard. But a screen that reports status does not chase anyone. It just gives you one more thing to check.

A Different Way To Run It

Progression run by intelligence.

Picture progression where an engine checks every deal every hour, scores each one for risk, and flags the one that is drifting before your client feels it. When risk spikes, the chase is already drafted, naming who is holding it up and the date they owe you. You read it and send.

That is Alunio. The AI deal progression engine for Prime Central London. Read why deals fall through, or how the software differs from a tracking dashboard.

See It In Practice

Progression without the phone marathon.

Apply for a founding seat and Alunio will score your live deals on the spot. You will see exactly where progression is quietly costing you.

Apply for a founding seat

Common questions

What is sales progression in estate agency?

Sales progression is the work that happens after a sale is agreed. Chasing solicitors, brokers, surveyors and lenders to move the deal from offer accepted through to exchange and completion. It is the period where around one in four agreed UK sales collapses.

Why is sales progression so time consuming?

A negotiator now spends around 55% of the working day chasing rather than selling. Every party has to be tracked, prompted and re prompted across timelines that in Prime Central London can run eight to twelve months. The volume defeats memory and spreadsheets.

Can sales progression run itself?

The judgement cannot, and should not. The watching and the drafting can. Alunio scores every deal for risk and writes the chase to the party holding it up. The negotiator reads it, approves it, and sends. The relationship stays human. The admin does not.